Are you behind the eight ball on your brand’s holiday marketing efforts? With just 62 days until Christmas, long-lead magazine gift guides are currently on newsstands and short-lead product promotion is locked in for the rest of the year. According to PR Daily, the window… Read More
We know from research that long-format articles and case studies are important resources for buyers seeking information before making a purchase. A placement in a key publication geared toward the target audience can have immeasurable impact. But it shouldn’t stop with the editorial coverage. Cross-channel… Read More
When you read a brand’s content, do you sometimes walk away feeling like you don’t understand a word of it? We do too. We call that alphabet soup, and no, it’s not the kind you eat. Even if your products are technical, it doesn’t mean… Read More
Can you remember the last time you bought something without reading the reviews first? We are in the age of the virtual vouch and many people won’t pull the trigger on a purchase until they get input from a trusted online source. Whether it’s a… Read More
Apparently, the press release is dead. Or at least that’s what everyone wants you to believe. While it’s true the way we use press releases is much different than how we’ve used them in the past, there’s still use for them making them very much… Read More
Hannah joins Portavoce Public Relations to support a variety of agency accounts and to assist the team with results reporting, media relations and social media. Prior to joining Portavoce Public Relations, Hannah was the public relations intern at ChicExecs Public Relations & Branding where she… Read More
How many times have you heard about the importance of diversity and inclusion in the workplace in the past couple of years? Too many times to count? Same here. And I get it because diversity and inclusion are critically important to ensuring work that is… Read More
And we’re back. We’ll dive right back into remaining trends from the Pew Research center study, this time focusing on the social media trends. If you haven’t read part one, go back and give it a read before reviewing the below. Two-thirds of Americans (67… Read More
They say a picture is worth 1,000 words. But 1,000 words can paint a pretty good picture, as well as can video, infographics and many other storytelling vehicles. Whichever way the story comes to life, people enjoy a good story. And when marketing to engineers,… Read More
A mid-size dental supply company hijacked the mainstream news to engage the public in the gag-worthy topic of dental bib clips. View the hilarious videos below: