There was a time when the best practice for organizations was NOT to take a stand….on anything. But there’s been a complete 180 from that practice. Today, everyone has a heightened interest in social responsibility. Staying silent on significant social matters can be perceived negatively…. Read More
A mid-size dental supply company hijacked the mainstream news to engage the public in the gag-worthy topic of dental bib clips. View the hilarious videos below:
Portavoce PR created a national public relations campaign that brought the issues of dental cleanliness directly to patients and dental professionals. Motivated by patient concerns, dentists began to convert to purchasing one-time-use bib holders driving sales up 40% – a trend that continued – demonstrating… Read More
A study found that up to 70% of dental bib holders still carried bacteria after disinfection, demonstrating the need for a better solution. Portavoce PR executed a public health awareness campaign that resulted in a 40% sustained sales increase for DUX Dental. See the campaign… Read More