There was a time when the best practice for organizations was NOT to take a stand….on anything. But there’s been a complete 180 from that practice. Today, everyone has a heightened interest in social responsibility. Staying silent on significant social matters can be perceived negatively…. Read More
Are you behind the eight ball on your brand’s holiday marketing efforts? With just 62 days until Christmas, long-lead magazine gift guides are currently on newsstands and short-lead product promotion is locked in for the rest of the year. According to PR Daily, the window… Read More
Why is thought leadership important, you ask? Thought leadership leverages key messages in a different way than other tactics such as product publicity or general brand awareness campaigns. It’s about offering your target audience non-commercial knowledge that you or your company have the authority to… Read More
A special edition of TIME expands on the science of exercise with help from Les Mills research partner, Jinger Gottschall. Read about the best exercises for long-term health below.
The December issue of SHAPE includes a tip for how readers can increase leg strength – Les Mills SPRINT! Nothing like a fantastic media hit to kick off our holiday season!
If you don’t want to buy Apple Airpods, get one of these Bluetooth earbuds instead! MAXIM features the JLAB Epic2 earbuds as their first choice in a recent article. Stellar work by our ladies on the JLAB account!10
Well + Good enlightens readers with a fun and fast way to make spin bike sessions more effective – LES MILLS SPRINT classes! SPRINT is a 30-minute high-intensity interval-training group cycle class that has people burning calories long after the session. Read more here.
The “godfather of boutique fitness,” David Barton, just opened a brand new gym in Hell’s Kitchen in Manhattan! What better program to include than the virtual reality cycle program from Les Mills? Read more about TMPL, the new gym, from Well + Good.
According to the LA Times, Santa Monica fitness junkies have a new way to get the most out of their cycle workouts – Les Mills’ THE TRIP! Read how the 40-minute immersive cycling experience has exercisers pushing their limits like never before: http://www.latimes.com/health/la-he-0113-immersive-fitness-gym-rat-20160213-story.html
Dr. Jackie Mills, Head of Nutrition at Les Mills and creator of The Good Protein, explains to readers that eating fruit in moderation can be beneficial for a healthy diet in 7 Subtle signs you’re addicted to sugar. Check it out!