A study found that up to 70% of dental bib holders still carried bacteria after disinfection, demonstrating the need for a better solution. Portavoce PR executed a public health awareness campaign that resulted in a 40% sustained sales increase for DUX Dental. See the campaign… Read More
CARLSBAD, CALIF. – April 24, 2018 – Portavoce Public Relations has added Binta Cissé to its team of public relations professionals, growing its team to a total of four and creating a bi-coastal presence for the public relations agency. Binta is a senior associate based… Read More
Why is thought leadership important, you ask? Thought leadership leverages key messages in a different way than other tactics such as product publicity or general brand awareness campaigns. It’s about offering your target audience non-commercial knowledge that you or your company have the authority to… Read More
I know what you’re thinking: Here is another post about trends. Yes, it’s true communications folks love evaluating trends. And for a good reason – they can be helpful, and we can almost always find ways to apply them to our client work. So when… Read More
New media formats, such as video and infographics, offer customers a more efficient way to consume information. For our hoof care client, Vettec, the agency first works with product experts to develop an educational article for editorial placement. Then, we repurpose this content and create… Read More
Bryce Hastings, Head of Research at Les Mills International, outlines the benefits of high-repetition, low-weight training in REAL SIMPLE’s Secret Perks of Every Workout. This type of training helps increase bone density and promote long term health benefits!
Our very own Desirae MacGillivray is a PR News 2017 Rising Star Honoree! This prestigious public relations award celebrates young professionals whose passion and ingenuity are an inspiration in the workplace and in the communications field. “I am humbled and honored to have received this… Read More
A special edition of TIME expands on the science of exercise with help from Les Mills research partner, Jinger Gottschall. Read about the best exercises for long-term health below.
The December issue of SHAPE includes a tip for how readers can increase leg strength – Les Mills SPRINT! Nothing like a fantastic media hit to kick off our holiday season!
Last night at the PRSA LA PRism Awards, Portavoce PR won the Best Integrated Communications – Business-to-Business award for work on our hoof care client, Vettec. The PRSA LA PRism Awards recognize outstanding public relations professionals who create programs and materials for LA-based clients. Vettec… Read More