I know what you’re thinking: Here is another post about trends. Yes, it’s true communications folks love evaluating trends. And for a good reason – they can be helpful, and we can almost always find ways to apply them to our client work. So when… Read More
New media formats, such as video and infographics, offer customers a more efficient way to consume information. For our hoof care client, Vettec, the agency first works with product experts to develop an educational article for editorial placement. Then, we repurpose this content and create… Read More
Our very own Desirae MacGillivray is a PR News 2017 Rising Star Honoree! This prestigious public relations award celebrates young professionals whose passion and ingenuity are an inspiration in the workplace and in the communications field. “I am humbled and honored to have received this… Read More
Last night at the PRSA LA PRism Awards, Portavoce PR won the Best Integrated Communications – Business-to-Business award for work on our hoof care client, Vettec. The PRSA LA PRism Awards recognize outstanding public relations professionals who create programs and materials for LA-based clients. Vettec… Read More
Check out Les Mills’ program, THE TRIP, featured in 5 New Workouts That Raise the Bar On Technology in Shape Online. This immersive cycle workout adds a rich visual layer to music and group exercise. Great work by our Les Mills PR team!
A huge shout out to our JLAB PR team! They secured a spot for the Epic Bluetooth Earbuds in the list of 8 Wired and Wireless Headphones That Get The Job Done in Women’s Running Online. ‘Tis the season for holiday gift guides!
When creating a piece of content for media outlets, there are many other communications channels the content can be shared across after it’s published online or in print. After celebrating an exciting placement, why not use the content in a variety of ways to get… Read More
All business should assess their crisis communications plans on an annual basis and examine options for communicating with customers in a crisis. As we here in California enter the height of fire season, it’s as good a time as any to review your crisis plan…. Read More
Annual holiday gift guides are a hot opportunity for the consumer products industry. Almost every major magazine, news station and website creates a holiday gift guide with options for fitness enthusiasts, techies, budget options, health products, lavish items and more. Gift guides help shoppers discover… Read More
We are delighted to announce that after two years of working with Vettec Inc.’s consumer brand SG-20, Vettec has now asked Portavoce PR to represent its equine and bovine adhesive products as the company’s Agency of Record. Vettec manufacturers and distributes hoofcare products and hoof… Read More