If you read my blog about the role of public relations before, during and after B2B trade shows, you already know that a lot of trade media attend trade shows, and why it’s a great place to engage with reporters. With the trade show season… Read More
As you prepare for upcoming trade shows, interviews, or other events where you’ll engage customers and field questions – tariff talk looms. It will surely be a hot topic of conversation in the exhibition halls – especially at LogiMAT and ProMat, considering the global nature… Read More
Carla Vallone, President of Portavoce The 2025 trade show season has started! Whether it’s for the supply chain and logistics industry, biotech automation or HVAC systems, rest time is over and it’s time to get some leads! The first quarter of the year always starts… Read More
Portavoce PR is one of five finalists recognized for PRNEWS’ Agency Elite Award for Business-to-Business public relations. The Agency Elite Awards celebrate agencies worldwide that set benchmarks for excellence in the public relations world. About the campaign Ingersoll Rand is an innovative power tools company… Read More
I used to use a desktop printer/copier. Until the day I couldn’t stand it anymore. Right when I’d send the final client presentation to the printer, like clockwork, the printer cartridges ran out of ink. It churned out copies at a snail’s pace. I decided… Read More
Portavoce PR has won the award of excellence for Integrated Communications – Business-to-Business from the PRSA Silver Anvil Awards for our work with Ingersoll Rand Assembly Power Tools. The Silver Anvil Awards recognize outstanding programs and organizations that have successfully addressed contemporary issues with… Read More
To break down existing barriers to purchase, the Ingersoll Rand Precision Fastening team and Portavoce PR partnered to design and implement a content strategy campaign. Ingersoll Rand’s fastening experts transformed into storytelling stars as Portavoce PR utilized storytelling content across a variety of channels to… Read More
Consumers look for up to 15 points of information when evaluating a product. Between the noise of a cluttered marketplace, fake news and consumers becoming increasingly progressive when it comes to product research, brands need to implement creative approaches to stand out. In fact, in… Read More
There was a time when the best practice for organizations was NOT to take a stand….on anything. But there’s been a complete 180 from that practice. Today, everyone has a heightened interest in social responsibility. Staying silent on significant social matters can be perceived negatively…. Read More
Omnichannel – it’s a hot buzzword. I’m going to admit the fancy word created a mental block for me for a while. Omni is derived from the Latin word “omnis” – meaning “all, every, the whole, of every kind.” So, in short, omnichannel communications means talking about your brand, company, product… Read More