Portavoce PR is one of five finalists recognized for PRNEWS’ Agency Elite Award for Business-to-Business public relations. The Agency Elite Awards celebrate agencies worldwide that set benchmarks for excellence in the public relations world. About the campaign Ingersoll Rand is an innovative power tools company… Read More
I used to use a desktop printer/copier. Until the day I couldn’t stand it anymore. Right when I’d send the final client presentation to the printer, like clockwork, the printer cartridges ran out of ink. It churned out copies at a snail’s pace. I decided… Read More
Portavoce PR has won the award of excellence for Integrated Communications – Business-to-Business from the PRSA Silver Anvil Awards for our work with Ingersoll Rand Assembly Power Tools. The Silver Anvil Awards recognize outstanding programs and organizations that have successfully addressed contemporary issues with… Read More
To break down existing barriers to purchase, the Ingersoll Rand Precision Fastening team and Portavoce PR partnered to design and implement a content strategy campaign. Ingersoll Rand’s fastening experts transformed into storytelling stars as Portavoce PR utilized storytelling content across a variety of channels to… Read More
Consumers look for up to 15 points of information when evaluating a product. Between the noise of a cluttered marketplace, fake news and consumers becoming increasingly progressive when it comes to product research, brands need to implement creative approaches to stand out. In fact, in… Read More
There was a time when the best practice for organizations was NOT to take a stand….on anything. But there’s been a complete 180 from that practice. Today, everyone has a heightened interest in social responsibility. Staying silent on significant social matters can be perceived negatively…. Read More
Omnichannel – it’s a hot buzzword. I’m going to admit the fancy word created a mental block for me for a while. Omni is derived from the Latin word “omnis” – meaning “all, every, the whole, of every kind.” So, in short, omnichannel communications means talking about your brand, company, product… Read More
Are you behind the eight ball on your brand’s holiday marketing efforts? With just 62 days until Christmas, long-lead magazine gift guides are currently on newsstands and short-lead product promotion is locked in for the rest of the year. According to PR Daily, the window… Read More
We know from research that long-format articles and case studies are important resources for buyers seeking information before making a purchase. A placement in a key publication geared toward the target audience can have immeasurable impact. But it shouldn’t stop with the editorial coverage. Cross-channel… Read More
When you read a brand’s content, do you sometimes walk away feeling like you don’t understand a word of it? We do too. We call that alphabet soup, and no, it’s not the kind you eat. Even if your products are technical, it doesn’t mean… Read More