Portavoce PR is one of five finalists recognized for PRNEWS’ Agency Elite Award for Business-to-Business public relations. The Agency Elite Awards celebrate agencies worldwide that set benchmarks for excellence in the public relations world. About the campaign Ingersoll Rand is an innovative power tools company… Read More
Portavoce PR has won the award of excellence for Integrated Communications – Business-to-Business from the PRSA Silver Anvil Awards for our work with Ingersoll Rand Assembly Power Tools. The Silver Anvil Awards recognize outstanding programs and organizations that have successfully addressed contemporary issues with… Read More
There was a time when the best practice for organizations was NOT to take a stand….on anything. But there’s been a complete 180 from that practice. Today, everyone has a heightened interest in social responsibility. Staying silent on significant social matters can be perceived negatively…. Read More
When you read a brand’s content, do you sometimes walk away feeling like you don’t understand a word of it? We do too. We call that alphabet soup, and no, it’s not the kind you eat. Even if your products are technical, it doesn’t mean… Read More
They say a picture is worth 1,000 words. But 1,000 words can paint a pretty good picture, as well as can video, infographics and many other storytelling vehicles. Whichever way the story comes to life, people enjoy a good story. And when marketing to engineers,… Read More
A mid-size dental supply company hijacked the mainstream news to engage the public in the gag-worthy topic of dental bib clips. View the hilarious videos below:
Portavoce PR created a national public relations campaign that brought the issues of dental cleanliness directly to patients and dental professionals. Motivated by patient concerns, dentists began to convert to purchasing one-time-use bib holders driving sales up 40% – a trend that continued – demonstrating… Read More
Why is thought leadership important, you ask? Thought leadership leverages key messages in a different way than other tactics such as product publicity or general brand awareness campaigns. It’s about offering your target audience non-commercial knowledge that you or your company have the authority to… Read More
New media formats, such as video and infographics, offer customers a more efficient way to consume information. For our hoof care client, Vettec, the agency first works with product experts to develop an educational article for editorial placement. Then, we repurpose this content and create… Read More