We know from research that long-format articles and case studies are important resources for buyers seeking information before making a purchase. A placement in a key publication geared toward the target audience can have immeasurable impact. But it shouldn’t stop with the editorial coverage. Cross-channel communications can generate additional engagement and extend the reach of a single placement beyond the publication. In fact, a PR Daily article recommends finding new ways to connect with audiences, and multifaceted content marketing is part of that equation.
Cross-channel communications helped hoof care company, Vettec increase consumer engagement by more than 1,000 times and created pull-through demand for horse owners. Here’s how.