Ingersoll Rand’s Assembly Power Tools needed to increase its market share in the assembly and manufacturing space. Portavoce PR collaborated with Ingersoll Rand to develop long-format content and implement a content-marketing strategy to educate potential customers. The brand attributes $445,000 in total sales to the content-marketing campaign.
To announce the new SG-20 product for outdoor enthusiasts, Portavoce PR developed a laser-targeted PR campaign for niche outdoor media so they could experience how well the product worked first-hand. The resulting product campaign earned 23 million impressions and hits in top outlets.
Portavoce PR developed a blogger campaign to generate reviews of vehicle service tools consumers and professional technicians use to learn more about how the tools perform in real-world applications. The campaign drove readers to ecommerce sites to drive purchase interest.
Les Mills needed to increase consumer awareness in the U.S. Portavoce PR developed a PR strategy that positioned Les Mills as a thought leader in fitness. During a three-year period, Portavoce PR earned more than one billion media impressions and placed 1,436 news stories for Les Mills.
DASAN Zhone Solutions (DZS)
To break the status quo, DZS engaged Portavoce PR to help potential customers overcome barriers to trying new enterprise network technologies. Through visual and editorial storytelling, Portavoce PR helped DZS to mitigate the fear customers have of being the first in their sector to use fiber-based networks.