Manufacturing
Ingersoll Rand
Ingersoll Rand’s Assembly Power Tools needed to increase its market share in the assembly and manufacturing space. Portavoce PR collaborated with Ingersoll Rand to develop long-format content and implement a content-marketing strategy to educate potential customers. The brand attributes $445,000 in total sales to the content-marketing campaign.
Enterprise Technology
DASAN Zhone Solutions (DZS)
To break the status quo, DZS engaged Portavoce PR to help potential customers overcome barriers to trying new enterprise network technologies. Through visual and editorial storytelling, Portavoce PR helped DZS to mitigate the fear customers have of being the first in their sector to use fiber-based networks.
Health & Wellness
DUX Dental
A study found that up to 70% of dental bib holders still carried bacteria after disinfection, demonstrating the need for a better solution. Portavoce PR executed a public awareness campaign that resulted in a 40% sales increase for disposable bib holders.
Consumer Products
SG-20
To announce the new SG-20 product for outdoor enthusiasts, Portavoce PR developed a laser-targeted PR campaign for niche outdoor media so they could experience how well the product worked first-hand. The resulting product campaign earned 23 million impressions and hits in top outlets.
Veterinary
Vettec
For years Vettec has used Portavoce PR’s storytelling to create pull-through demand from horse owners. Once Vettec started using PR content across all its owned channels they multiplied consumer engagement 1,000 times over.
Fitness
Les Mills
Les Mills needed to increase consumer awareness in the U.S. Portavoce PR developed a PR strategy that positioned Les Mills as a thought leader in fitness. During a three-year period, Portavoce PR earned more than one billion media impressions and placed 1,436 news stories for Les Mills.
Blogger Relations
Automotive
Portavoce PR developed a blogger campaign to generate reviews of vehicle service tools consumers and professional technicians use to learn more about how the tools perform in real-world applications. The campaign drove readers to ecommerce sites to drive purchase interest.