Can you remember the last time you bought something without reading the reviews first? We are in the age of the virtual vouch and many people won’t pull the trigger on a purchase until they get input from a trusted online source. Whether it’s a consumer shopping for clothing or a B2B customer shopping for a piece of equipment, both seek input about purchases from a third-party influencer or expert.
On the B2B side, more than 50% of engineers refer to product information from industry experts (bloggers or trade journalists) throughout the buying process. Similarly, 84% of consumers trust online reviews as much as they trust friends and family.
Our case study demonstrates how leveraging relationships with bloggers to develop trusted product reviews drove online sales for a global power tools manufacturer.