And we’re back. We’ll dive right back into remaining trends from the Pew Research center study, this time focusing on the social media trends. If you haven’t read part one, go back and give it a read before reviewing the below. Two-thirds of Americans (67… Read More
They say a picture is worth 1,000 words. But 1,000 words can paint a pretty good picture, as well as can video, infographics and many other storytelling vehicles. Whichever way the story comes to life, people enjoy a good story. And when marketing to engineers,… Read More
A mid-size dental supply company hijacked the mainstream news to engage the public in the gag-worthy topic of dental bib clips. View the hilarious videos below:
Last week was filled with anniversary lunches, champagne, backyard barbecues and even a pajama day at the PPR Carlsbad office! We celebrated a visit from our East Coast team member, Binta, with a company Spirit Week! We are incredibly grateful to be celebrating Jennifer’s three-year anniversary… Read More
Portavoce PR created a national public relations campaign that brought the issues of dental cleanliness directly to patients and dental professionals. Motivated by patient concerns, dentists began to convert to purchasing one-time-use bib holders driving sales up 40% – a trend that continued – demonstrating… Read More
A study found that up to 70% of dental bib holders still carried bacteria after disinfection, demonstrating the need for a better solution. Portavoce PR executed a public health awareness campaign that resulted in a 40% sustained sales increase for DUX Dental. See the campaign… Read More
CARLSBAD, CALIF. – April 24, 2018 – Portavoce Public Relations has added Binta Cissé to its team of public relations professionals, growing its team to a total of four and creating a bi-coastal presence for the public relations agency. Binta is a senior associate based… Read More
Why is thought leadership important, you ask? Thought leadership leverages key messages in a different way than other tactics such as product publicity or general brand awareness campaigns. It’s about offering your target audience non-commercial knowledge that you or your company have the authority to… Read More
I know what you’re thinking: Here is another post about trends. Yes, it’s true communications folks love evaluating trends. And for a good reason – they can be helpful, and we can almost always find ways to apply them to our client work. So when… Read More
New media formats, such as video and infographics, offer customers a more efficient way to consume information. For our hoof care client, Vettec, the agency first works with product experts to develop an educational article for editorial placement. Then, we repurpose this content and create… Read More