Can you remember the last time you bought something without reading the reviews first? We are in the age of the virtual vouch and many people won’t pull the trigger on a purchase until they get input from a trusted online source. Whether it’s a… Read More
The Press Release Isn’t Dead…Yet
Apparently, the press release is dead. Or at least that’s what everyone wants you to believe. While it’s true the way we use press releases is much different than how we’ve used them in the past, there’s still use for them making them very much… Read More
Portavoce PR welcomes Hannah Minton to the team
Hannah joins Portavoce Public Relations to support a variety of agency accounts and to assist the team with results reporting, media relations and social media. Prior to joining Portavoce Public Relations, Hannah was the public relations intern at ChicExecs Public Relations & Branding where she… Read More
More Than Meets The Eye
How many times have you heard about the importance of diversity and inclusion in the workplace in the past couple of years? Too many times to count? Same here. And I get it because diversity and inclusion are critically important to ensuring work that is… Read More
Key Trends in Social and Digital News: Part Two
And we’re back. We’ll dive right back into remaining trends from the Pew Research center study, this time focusing on the social media trends. If you haven’t read part one, go back and give it a read before reviewing the below. Two-thirds of Americans (67… Read More
How to Market to Engineers Using Storytelling Strategies
They say a picture is worth 1,000 words. But 1,000 words can paint a pretty good picture, as well as can video, infographics and many other storytelling vehicles. Whichever way the story comes to life, people enjoy a good story. And when marketing to engineers,… Read More
Comical Videos Drive Sales of Dental Product
A mid-size dental supply company hijacked the mainstream news to engage the public in the gag-worthy topic of dental bib clips. View the hilarious videos below:
The PPR Team Celebrates an East and West Coast Reunion!
Last week was filled with anniversary lunches, champagne, backyard barbecues and even a pajama day at the PPR Carlsbad office! We celebrated a visit from our East Coast team member, Binta, with a company Spirit Week! We are incredibly grateful to be celebrating Jennifer’s three-year anniversary… Read More
Generating Mainstream Media to Drive Business-to-Business Product Sales
Portavoce PR created a national public relations campaign that brought the issues of dental cleanliness directly to patients and dental professionals. Motivated by patient concerns, dentists began to convert to purchasing one-time-use bib holders driving sales up 40% – a trend that continued – demonstrating… Read More
Public Health Campaign Garners Sustained Sales Increase for Dental Company
A study found that up to 70% of dental bib holders still carried bacteria after disinfection, demonstrating the need for a better solution. Portavoce PR executed a public health awareness campaign that resulted in a 40% sustained sales increase for DUX Dental. See the campaign… Read More