To break down existing barriers to purchase, the Ingersoll Rand Precision Fastening team and Portavoce PR partnered to design and implement a content strategy campaign. Ingersoll Rand’s fastening experts transformed into storytelling stars as Portavoce PR utilized storytelling content across a variety of channels to maximize investment in content creation.
The result was a year-long campaign that nurtured and educated potential customers with original content about how smart tools improve manufacturing quality. The campaign generated 2,199 qualified customer leads and $445,000 in sales.
CFE Media, publishers of Plant Engineering and other well-known trade publications, invited Adrienne Greene, marketing manager for Precision Fastening Power Tools at Ingersoll Rand, and Carla Vallone, President of Portavoce PR, to present the case study to 150 marketing professionals at The Marketing to Engineers seminar on April 8.
PRSA recently announced it has nominated the program for a 2019 Silver Anvil award in the Integrated Communications, Business to Business category.
Want to learn more? Check out the case study.