New media formats, such as video and infographics, offer customers a more efficient way to consume information. For our hoof care client, Vettec, the agency first works with product experts to develop an educational article for editorial placement. Then, we repurpose this content and create an easily-digestible infographic for readers. Our team recently secured a placement of the latest Vettec infographic about how to manage a hoof condition called “corns” in Horse Nation. Check it out on their website or see it below!