Portavoce PR created a national public relations campaign that brought the issues of dental cleanliness directly to patients and dental professionals. Motivated by patient concerns, dentists began to convert to purchasing one-time-use bib holders driving sales up 40% – a trend that continued – demonstrating conversion among the target audience. With no question left about the reality of bib clip bacteria, Mash+Studio (now Makeout™) developed a funny, engaging social video campaign that extended the message to a younger generation of dental patients — those who can’t help but take a selfie while at the dentist’s office.
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