Activated consumer participation in public relations program to secure media coverage about real-world use of EnergyHub products in roll-out markets
Corporate communications including Series B funding announcement
New product publicity for EnergyHub hardware and software offerings
Developed company media kit, including executive biographies, corporate backgrounder and press releases
Trade show support and pre-promotion
Announcements of strategic corporate partnerships
Cultivate relationships with influential green tech media on behalf of the company
Secured placements for the beta roll-out of the company’s home area network in client’s top four dream outlets – CNET, Engadget, TechCrunch and ZDNet
Year-long public relations program resulted in more than 7 million audience impressions for the company and its products
Generated coverage on GigaOm, CNET and VentureBeat for company financial news
Placed an in-depth story in the Austin American Statesman about one of EnergyHub’s early adopters and how he used the energy monitoring system – demonstrating to the public both the product’s use case and its return-on-investment
Public relations helped to drive hundreds of early adopters to purchase the EnergyHub system during its beta phase introduction
Portavoce PR has a success record of generating results for companies that are on the forefront of new technologies. They develop strategic communications programs that translate complex, disruptive concepts into relevant, exciting, and newsworthy opportunities for brands. Their team takes the time to understand (and challenge) the company’s short and long-term goals. The best part is that they’re able to do so on a reasonable budget that big agencies can’t match.
EnergyHub engaged with Portavoce to create a drumbeat of announcements. Portavoce proved that focus, depth, and that old mantra of “it’s about the relationships with reporters” still reigns true in the digital era. With Portavoce PR, you’ll get the counsel you need and the results you want.
– Eric Fleming, Head of Strategy at Mash+Studio and former Director of Marketing at EnergyHub.