Annual holiday gift guides are a hot opportunity for the consumer products industry. Almost every major magazine, news station and website creates a holiday gift guide with options for fitness enthusiasts, techies, budget options, health products, lavish items and more. Gift guides help shoppers discover the latest products, trends and gifts that will top holiday wish lists, and companies desire to be on these lists to increase sales during this indulgent time of year.
Now is the time to secure holiday gift guides, as print magazines are currently working on the November/December holiday issues. In September, broadcast stations and online outlets will start to plan their holiday topics. It’s important to get in front of the media’s deadlines, which is why we work with our clients to get the word out about new products as soon as possible.
Consumer products are considered “new” for about one year. If your company launched a product earlier this year now is the time to act for a holiday gift guide inclusion!
Here is a list of gift guide topics to consider as you position your product:
- Gifts under $50
- Gifts under $100
- Gifts for the fitness fanatic
- Gifts for the techie
- Gifts for the young at heart
- Luxury must-haves
- Gifts by product type (home goods, smart phones, spa products, etc.)
Last summer we helped Les Mills introduce the SMARTBAR, which was the perfect time to position the 2-in-1 barbell and hand weights system for the annual holiday gift guides. Through a series of positive product reviews and gift guide inclusions, the team secured millions of unique impressions that increased awareness for the product and for Les Mills’ innovative approach to fitness.
Here’s a peek at some of the results we secured for the SMARTBAR: