PUBLIC HEALTH CAMPAIGN

In 2013 research conducted by Tufts University School of Dentistry and the Forsyth Institute found that 40% – 70% of dental bib clips retained one or more bacteria even after disinfection. Portavoce PR was asked to implement a public health campaign to announce the study results and provide dental patients guidance as to how to avoid cross-contamination during dental visits. The campaign generated millions of earned media impressions and changed behavior among dentists and their patients.

Tactics

  • Announced clinical research results

  • Developed press release and complete media kit

  • Online media center - Resources

  • National and regional media relations

  • News video, B-roll and narritive video produced with Latergy video productions

  • Professional photo shoot

  • Cable video buys and paid placement of narrative video managed by Latergy

  • Audio news release featured on Radio Health Journal

News Video  |  Audio News Release  |  Online Media Center

Results

  • 279 earned media stories

  • 11.3 million earned media impressions

  • 69% of the coverage featured the patient call to action

  • More than 30,000 people have visited www.DentalBibClipBacteria.com

 

People Said

public health campaign
It’s amazing the awareness it brings out.  I went to the dentist Monday night and brought this up…right in front of me they cleaned the bib clips again and brought in the dentist that owns the practice.  He indicated that he has been thinking of getting the disposable clips however will now make it a priority.

– A.J. Carrier – Albany, New York 

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