Desirae MacGillivray is a creative communications professional with experience in marketing, journalism, public relations and non-profit administration. She thinks artistically, as well as analytically, in order to produce optimal results for her clients. As an associate at Portavoce PR, Desirae utilizes her excellent writing skills to produce high-level media materials, long-format articles and strategic story pitches that grab the attention of journalists, as well as to develop content for social media, digital media and other marketing channels. Desirae has experience with both business-to-business and business-to-consumer communications and works with national, regional and local media outlets to secure earned media coverage for Portavoce PR clients.
Desirae has secured several media placements for clients in top-tier consumer outlets including Glamour, The Examiner and Well+Good. In addition, she has secured numerous placements in a variety of key trade publications in the fitness, hospitality, telecommunications, education, industrial manufacturing and transportation industries, among others. In November 2016, Desirae received a Public Relations Society of America (PRSA) PRism Award in the Integrated Communications – Business-to-Business category for the impressive media results she secured for Vettec, a Portavoce PR client account that she leads. Desirae is also a 2017 PR News Rising Star honoree. This prestigious public relations award celebrates young professionals whose passion and ingenuity are an inspiration in the workplace and in the communications field.
Desirae graduated from University of Oregon’s School of Journalism and Communication in Eugene, Ore. with a degree in advertising. She was selected as one of 12 students to participate in the Portland Experience scholastic and internship program and was the only scholarship recipient in the program. Desirae also contributed to a campus-based publication throughout her collegiate career. Desirae lives in San Marcos, Calif. and enjoys running, visiting with friends and family, traveling and the outdoors.