Binta Cissé is a communications professional with more than seven years of experience in media relations, issues management, campaign development and research. She is a Senior Associate at Portavoce PR, stationed out of the agency’s East Coast office in Raleigh-Durham, North Carolina. Binta is responsible for planning and implementing strategic public relations programs for many of the agency’s business-to-business accounts.
Prior to joining Portavoce PR, Binta worked as a Senior Account Executive at Capstrat, a full-service, communications agency in Raleigh, North Carolina. While at Capstrat, Binta led the execution of communication efforts for Deloitte, working closely with their technology alliances and healthcare and life sciences sectors.
Prior to Capstrat, Binta worked at Environics Communications in Washington D.C. where she focused on media relations for education and literacy accounts. Binta’s media outreach efforts at Environics resulted in placements in the Los Angeles Times, USA Today, American Libraries Magazine, Huffington Post, CNN and numerous trade publications and parenting and education blogs.
Binta graduated from Virginia Commonwealth University with a master’s degree in strategic public relations. She received her Bachelor of Arts degree in communication with a public relations concentration from North Carolina State University. While earning her undergraduate degree, Binta served as vice president of the university’s chapter of the Public Relations Student Society of America.
Binta enjoys volunteering and is an active member of the Junior League of Raleigh.