Consumer Product Publicity

Vettec Inc. has worked with Portavoce Public Relations for four years. Vettec first retained Portavoce to help introduce its consumer product, SG-20, an adhesive that repairs waders and outdoor gear. The team was asked to create product publicity and position the brand well for the annual waterfowl hunting season. After two years of working on SG-20, Vettec awarded Portavoce PR its line of hoof care products that are marketed to farriers, veterinarians and horse owners.


  • Annual public relations programming and strategic consultation

  • Consumer product launch and brand promotion

  • National and regional media relations to secure product promotions and reviews; Cultivate long-term relationships with outdoor writers and journalists

  • Represented the SG-20 brand in meetings with journalists and conducted product demonstrations

  • Support trade show activity by scheduling on-site demonstrations and media interviews

  • Ideation and story development

  • Position company and subject-matter experts as thought leaders in vertical media segments

  • Development of strategic partnerships to garner consumer insights and quality product reviews


  • Generated 23 million media impressions for SG-20 in 2013

  • Secured desk side briefings with Field & Stream, #1 media outlet in the outdoor space

  • Secured national placement in Outdoor Life magazine, #2 media outlet in the outdoor space

  • Drove engagement on SG-20 social media pages via editorial media articles

  • SG-20 received Fish Alaska Magazine 2014 Editor’s Choice Award

MidCurrent Video


People Said

Headshot for consumer product publicity testimonial

Working with Portavoce PR helped bring a strong and energetic voice to our very new brand. When we launched our product line, we were fairly unknown in the industry. Working with Portavoce PR really helped us to establish our place in the market. They are reliable, hardworking, and have always kept our branding goals in focus. Portavoce is our first choice for any of our PR needs.

– Jessica Williams, Marketing Project Manager, SG-20/Vettec