There was a time when the best practice for organizations was NOT to take a stand….on anything. But there’s been a complete 180 from that practice. Today, everyone has a heightened interest in social responsibility. Staying silent on significant social matters can be perceived negatively…. Read More
A study found that up to 70% of dental bib holders still carried bacteria after disinfection, demonstrating the need for a better solution. Portavoce PR executed a public health awareness campaign that resulted in a 40% sustained sales increase for DUX Dental. See the campaign… Read More
New media formats, such as video and infographics, offer customers a more efficient way to consume information. For our hoof care client, Vettec, the agency first works with product experts to develop an educational article for editorial placement. Then, we repurpose this content and create… Read More
Bryce Hastings, Head of Research at Les Mills International, outlines the benefits of high-repetition, low-weight training in REAL SIMPLE’s Secret Perks of Every Workout. This type of training helps increase bone density and promote long term health benefits!
The December issue of SHAPE includes a tip for how readers can increase leg strength – Les Mills SPRINT! Nothing like a fantastic media hit to kick off our holiday season!
Last night at the PRSA LA PRism Awards, Portavoce PR won the Best Integrated Communications – Business-to-Business award for work on our hoof care client, Vettec. The PRSA LA PRism Awards recognize outstanding public relations professionals who create programs and materials for LA-based clients. Vettec… Read More
Check out Les Mills’ program, THE TRIP, featured in 5 New Workouts That Raise the Bar On Technology in Shape Online. This immersive cycle workout adds a rich visual layer to music and group exercise. Great work by our Les Mills PR team!
Well + Good enlightens readers with a fun and fast way to make spin bike sessions more effective – LES MILLS SPRINT classes! SPRINT is a 30-minute high-intensity interval-training group cycle class that has people burning calories long after the session. Read more here.
The “godfather of boutique fitness,” David Barton, just opened a brand new gym in Hell’s Kitchen in Manhattan! What better program to include than the virtual reality cycle program from Les Mills? Read more about TMPL, the new gym, from Well + Good.
According to the LA Times, Santa Monica fitness junkies have a new way to get the most out of their cycle workouts – Les Mills’ THE TRIP! Read how the 40-minute immersive cycling experience has exercisers pushing their limits like never before: http://www.latimes.com/health/la-he-0113-immersive-fitness-gym-rat-20160213-story.html