If you read my blog about the role of public relations before, during and after B2B trade shows, you already know that a lot of trade media attend trade shows, and why it’s a great place to engage with reporters. With the trade show season… Read More
Navigating Tough Tariff Questions in Trade Show Interviews (or Any Interview!)
As you prepare for upcoming trade shows, interviews, or other events where you’ll engage customers and field questions – tariff talk looms. It will surely be a hot topic of conversation in the exhibition halls – especially at LogiMAT and ProMat, considering the global nature… Read More
Activating Public Relations and Content Marketing for Trade Shows Amplifies ROI and Takes the Heat off of Sales
Carla Vallone, President of Portavoce The 2025 trade show season has started! Whether it’s for the supply chain and logistics industry, biotech automation or HVAC systems, rest time is over and it’s time to get some leads! The first quarter of the year always starts… Read More