Technology

In 2001 EnergyHub, a provider of home energy management software and systems in the green tech category, hired Portavoce PR to work with them on a variety of technology public relations initiatives. Portavoce PR handled all aspects of the company’s corporate communications, product publicity and communications support for trade shows.  The Portavoce PR team helped EnergyHub find their voice with the media that in turn drove demand for the beta phase of their product launch.
Technology public relations

Services

  • Activated consumer participation in public relations program to secure media coverage about real-world use of EnergyHub products in roll-out markets

  • Corporate communications including Series B funding announcement

  • New product publicity for EnergyHub hardware and software offerings

  • Developed company media kit, including executive biographies, corporate backgrounder and press releases

  • Trade show support and pre-promotion

  • Announcements of strategic corporate partnerships

  • Cultivate relationships with influential green tech media on behalf of the company

Results

  • Secured placements for the beta roll-out of the company’s home area network in client’s top four dream outlets – CNET, Engadget, TechCrunch and ZDNet

  • Year-long public relations program resulted in more than 7 million audience impressions for the company and its products

  • Generated coverage on GigaOm, CNET and VentureBeat for company financial news

  • Placed an in-depth story in the Austin American Statesman about one of EnergyHub’s early adopters and how he used the energy monitoring system – demonstrating to the public both the product’s use case and its return-on-investment

  • Public relations helped to drive hundreds of early adopters to purchase the EnergyHub system during its beta phase introduction

 

People Said

Technology public relationsPortavoce PR has a success record of generating results for companies that are on the forefront of new technologies. They develop strategic communications programs that translate complex, disruptive concepts into relevant, exciting, and newsworthy opportunities for brands. Their team takes the time to understand (and challenge) the company’s short and long-term goals. The best part is that they’re able to do so on a reasonable budget that big agencies can’t match.

EnergyHub engaged with Portavoce to create a drumbeat of announcements. Portavoce proved that focus, depth, and that old mantra of “it’s about the relationships with reporters” still reigns true in the digital era. With Portavoce PR, you’ll get the counsel you need and the results you want.

– Eric Fleming, Head of Strategy at Mash+Studio and former Director of Marketing at EnergyHub.