healthcare

After an unsatisfying experience with another firm, DUX Dental turned to Portavoce PR to manage all of the public relations for its company and its large portfolio of dental products. After 4 years as DUX Dental’s agency of record, Portavoce PR has helped DUX to expand its relationships with the dental trade media and communicate important information to dental patients via the mainstream consumer media.

Healthcare public relations

Services

  • Annual public relations programming and strategic consultation

  • New product launches

  • Promote cause-related programs

  • Ideation and story development

  • Oversee video and photography shoots

  • Development of strategic marketing partnerships

Results

  • Public relations initiatives have led to 40% increase in sales of key products

  • Quality and size of trade media coverage has improved

  • Awareness of DUX Dental products among dentists, sales reps and brokers has grown

  • Increased web traffic to key product pages on www.DUXDental.com

  • Driving attitudinal change about key products in the DUX Dental portfolio

  • Program success drove sales promotions

  • Strategic partnerships have led to more integrated communications and marketing

What Clients Say

Healthcare public relations
Many companies think that the way to communicate about their products is to just write a paragraph about what the product does and what it costs. With the help of Portavoce PR we’ve grown beyond boring ‘announcing a new gadget’ and actually engaged customers on another level.

– Stacey Williams, Director of Sales & Marketing, DUX Dental